Ranking at the top of search engines is crucial for every eCommerce site. While paid search can get you to the top of the SERPs, the long-term expense of staying there may be prohibitive. You need to be on the first page, and eCommerce SEO can help you get there.
We’ll explain all you need to know about eCommerce SEO strategy and provide tips and techniques to help you optimise your site efficiently in this step-by-step eCommerce SEO tutorial.
The importance of Search Engine Optimization (SEO) in establishing a strong online presence for any company cannot be overstated. The significance of eCommerce SEO best practices must not be overlooked.
Many online companies are failing badly at SEO for eCommerce websites, unable to fully leverage the power of organic marketing. To put it another way, search engines account for 51% of all worldwide eCommerce web traffic, while 70-80% of online buyers disregard paid ads in search results.
As a result, to be seen by potential customers, you must use the best SEO tactics to improve your eCommerce website and rank higher on Search Engine Result Pages (SERPs).
How To Do Result Driven Ecommerce SEO
For e-commerce websites, SEO is an absolute must. Your products must rank higher than those of your competitors, and they must be displayed correctly so that potential buyers can identify the products they require in the SERPs and click on your site.
Ecommerce optimization tactics, when done correctly, can help you rank higher and deliver the greatest solutions to a user’s search intent. Optimizing eCommerce sites can provide you with a steady stream of free, high-converting organic traffic.
Avoid URLs that are crowded and difficult to remember.
The URL carries a lot of weight when it comes to Search Engine Optimization. In addition, the URL has given users a sense of the page’s content.
A search engine like Google does not take any information from your website URL if you use a dynamic URL on your e-commerce website pages. As a result, your website’s top search engine rating suffers.
That is why you should concentrate on creating SEO-friendly website URLs.
A website that is responsive or mobile-friendly
Customers nowadays do not purchase online products using a desktop or laptop computer; instead, they browse, compare prices, and make purchases using their smartphones. Google has said that mobile searches have surpassed desktop searches and that mobile-friendliness is one of the ranking factors.
Another big issue is that 53% of people leave an online purchase if it takes longer than 3 minutes to load. Users get a negative experience when websites take a long time to load. As a result, construct a user-friendly and mobile-friendly eCommerce business website.
Keyword Research for Ecommerce
In eCommerce SEO, the purpose of keyword research is to uncover comparable keywords that fit your products and categories, as well as possibilities where you can realistically rank. Keyword research for eCommerce SEO should concentrate on transactional keywords.
Even the best players will have a difficult time collecting high-tier keywords like “women’s shoes.” So, for your online store, it’s all about identifying the ideal keyword prospects.
Use sales keywords.
Make the appropriate adjustments. The most crucial ranking component in Google is keywords; without them, you won’t be able to optimise your product and category pages. Keywords are also employed in the creation and optimization of content for major search engines such as Google, Yahoo, and Bing.
Finding the correct keywords for an eCommerce website, on the other hand, is a major undertaking. If you optimise your eCommerce business website’s product, categories, and content, you will be able to increase traffic and sales.
Make a basic website structure.
Because it’s easy to traverse and crawl your eCommerce business website, and it gives your website visitors a pleasant experience, Ecommerce Website Structure is one of the greatest ON-Page SEO checklists.
When your website has a lot of products and pages, it’s important to establish a fantastic website structure for your users as well as search engines like Google.
Boost your Ecommerce SEO efforts with High-Quality Content
Creating and optimising content plays a significant role in Search Engine Optimization (SEO), as it aids in boosting rankings and increasing conversions on SERPs. Product contents also provide your website with a professional appearance, but you should also talk about what you’re selling and why it’s worth buying here.
Because 9 out of 10 customers conduct research and read product reviews before making a purchase decision.
One of the most common errors made by most eCommerce businesses is sending product descriptions to manufacturers.
Consider this: if you have an easy way to improve the text for your product descriptions, your competitors are likely doing the same. If you want to improve your eCommerce business website’s ranking and conversion, don’t utilise duplicate material; instead, build your content that explains what you’re selling and why it’s worth buying here.
Enhance Your Customer Feedback
One of your most important sales tactics is testimonials and product reviews. Before purchasing a product, more than 70% of customers read product reviews.
A website review is a trust signal that gives your customers confidence. When customers are ready to purchase a product from an eCommerce website, they read the good reviews. Reviews also help to improve the rankings of major search engines such as Google, Yahoo, and Bing.
However, the majority of E-commerce website owners have no idea how to collect feedback. Here are some suggestions for improving client reviews on your eCommerce website.
- Make your reviews the focal point of your website.
- Follow up with the purchasers
- Pose the appropriate inquiries.
- Make contact with those who have given you positive feedback.
- Make contact with folks who have left you unfavourable feedback.
- Reward those that provide feedback.
- Give your clients a reason to write a review for you.
In addition to other methods of keyword research and other on-page SEO advice, there are many strategies to develop quality backlinks to your store.
This tutorial, on the other hand, provides you with the most crucial knowledge you’ll need to put up a successful SEO strategy for eCommerce. There are a few tricks given as well to give you an advantage over the major guys.
You will surely see an improvement in your SERP ranks if you implement these foundations to your eCommerce website step by step.
About the Author
Hermit Chawla is a MD at AIS Technolabs which is a Web/App Design and Development Company, helping global businesses to grow by Global Clients. He love to share his thoughts on Web & App Development, Clone App Development and Game Development. Connect with Hermit on Linkedin |Twitter|Facebook